Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.
My friend, the late Dennis Getto was a very popular, widely-read restaurant critic for many years at the Milwaukee Journal and Milwaukee Journal Sentinel. Getto‘s columns were always interesting and highly anticipated.
I met Getto when I worked at WTMJ Radio. He was a regular guest on another friend’s program, Gordon Hinkley.
Getto died in 2007. His Journal Sentinel obituary read:
Getto went to great lengths to keep his identity secret, wanting to have the same experience that any other diner would have. He often disguised his appearance, growing assorted beards, wearing awful wigs and even a cowboy hat.
He always made reservations under assumed names and paid in cash. Friends dining with Getto soon realized that he kept a small tape recorder in his shirt pocket, the better to discreetly dictate notes.
And Getto's face never appeared on the newspaper page. But he did pose with a grocery bag over his head in promotional ads. Yet another classic showed only Getto's green eyes peering through two Krispy Kreme doughnuts when the franchise hit the Milwaukee area.
Restaurateurs and readers might not have known the face, but they knew the name.
"I think that being anonymous made him really blend in with the people who live here," Editor in Chief Martin Kaiser said. "It was like anyone else going out. He understood Wisconsin and Milwaukee and the dining experience. He was part of the fabric of the community.
"I'm not sure there was another reporter as beloved by his readers.”
To me and I’m sure many others, Getto’s word was gospel. That’s why I was stunned by a particular review.
Everyone I knew couldn’t say enough about the old Coerper’s Five O’Clock Club, now the Five O’Clock Steakhouse. They drooled and still do over the perfectly exquisite slabs of beef swimming in natural juices, the size of a Brett Favre weapon.
That’s why I will never forget Getto’s scathing April 2003 review of one of the most popular steakhouses in town. Getto wrote of Coerper’s 5 O’Clock Club:
“I've visited and reviewed Coerper's many times and have always been put off by the place.
I dislike its loud, smoky atmosphere (numbers for orders are called over a loudspeaker; smokers are allowed at the bar and all tables), its ban on walk-ins (exceptions made, but who knows when?) and its cookie-cutter approach to grilled meats (they're all covered with the same dark crust and set in the same dark meat juice).
Coerper's sticks with an old-time Wisconsin tradition by making you sit down in the bar and order from there (presumably, while you also have a drink). If you are unlucky enough not to know the system, Jimmy will set you straight, pronto. I saw him bark at one clueless group of men who were milling around the hostess stand.
You are not required to ask permission to use the restrooms. If you do, be prepared to negotiate your way around a bottle of disinfectant bleach, a toilet brush and a plunger.
Most of the customers at Coerper's come for the red meat, and especially the steaks. With options in town like Mr. B's, the Chop House, Eddie Martini's, Mo's and Butch's Old Casino Steak House, I won't be joining them.”
As much as I liked and respected my friend, I thought Getto’s review was very unfair. A plunger in the restroom? Thank goodness it wasn’t in the kitchen.
The mere presence of the plunger seemed to taint Getto's entire review. Once he saw that cleaning device, Coerper's had a fork in it. They were done. Didn't matter their reputation, the gargantuan steaks, the popularity. Getto was turned off.
Whether you agreed or not with Getto, if you were in the restaurant business it had to serve as a waker-upper. It's not just what's placed on a plate in front of the customer.
Recently, folks in the restaurant business offered their views on what should automatically send restaurant patrons scurrying for the exits a la toilet plungers.
Tim Love is chef/owner of Texas restaurants, Lonesome Dove Western Bistro, Woodshed Smokehouse, Love Shack and Queenie's Steakhouse, as well as the White Elephant Saloon. The warning signs you're in a bad restaurant?
What in the world is that? The smell.
Another Love sign...
Filth anywhere is an obvious no-no. Head for the hills. And this finally from Love...
No one there to greet you at the door? Not good.
Pastry chef Waylynn Lucas agrees with Love, and especially on number three.
"If someone greets me at the door with a bad attitude, I don't care how good the food is, I don't care who the chef is, I am turning around and walking out the door," Lucas said.
Restaurateur Joe Bastianich has some additions.
"The first thing, if there's an aquarium in the dining room, run like hell.”
"Second rule of the restaurant, if the maitre d' is wearing a lapel pin, run like hell...The third and most vital sign is when they hand you the menu, if there's any food stains on the menu, put the menu down and leave."
All three of the above contributors on what constitutes a bad restaurant appear on Restaurant Startup, CNBC’s brand new reality series.
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