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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

Is that the best FranklinNOW can do?

Franklin has a critical mayoral election this April with three candidates who know their way around campaigns. It’s a very big deal. It should be a local reporter’s dream.

So could we please get some local coverage that is, at least, average as opposed to awful?

John Rasche’s latest FranklinNOW effort, "Two former aldermen vie for Franklin mayoral post agaisnt council president,"
is a perfect example of atrocious journalism that should be shown to all aspiring reporters in colleges across America. This is not how you submit to an editor a story you wish to see published.

It reads as though one of the three candidates actually wrote Rasche’s story.

Again, there are what I would characterize as three  formidable candidates. Three. Not one. Not two. Three. Then why does Rasche’s article only concentrate on one of the three?

There are four (4) paragraphs including quotes from Basil Ryan. There are zero (0) quotes from the other two candidates, Steve Olson and Steve Taylor.

Are you kidding me? What was Rasche thinking? What was his editor thinking? Did Basil Ryan write this puff piece?

There isn’t any attempt whatsoever to be even slightly fair. Granted, FranklinNOW isn’t the Wall Street Journal. But it’s not a high school paper either.

Rasche also commits a cardinal sin for reporting. He was lazy.

Did he even try to reach out to the three candidates for an interview? Apparently not. The four paragraphs with quotes he used from Ryan came from a Ryan news release and Ryan’s website.

LAZY.

I was once a young reporter. I would have been embarrassed to go on the air with such a report. If this article came across my desk, I also would have been embarrassed to actually post it on FranklinNOW.

There are two possible reactions to this blog.

1) That no good Fischer. All he does is complain. What a jerk, ripping this article.

2) Maybe Fischer’s right. FranklinNOW can learn from this. And don’t we owe it to our readers to give the very best?

I’m putting odds on #1.


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