Bob is a retired education administrator who was an academic administrator for a local university for 28 years and spent almost 10 years as an administrator/manager at an educational association in Brookfield. He and his wife now run a small consulting business called DeRoche Consulting LLC.
Throughout the fall and winter Greendale residents heard little bits of information about the Walmart Company being interested in a site across South 76th Street from Southridge. There didn’t seem to be much public discussion about it at Village Board Meetings. Most of the development discussions involved the construction of a 90-unit senior housing complex adjacent to Southridge which will start soon. Now, all of a sudden, we are being told that Village officials have scheduled a public open house on April 7 at the high school to present a proposal and solicit public input on development of a Walmart in Greendale (read this to mean construction of a Walmart in Greendale). Even without seeing the proposal, I am opposed to this. Walmart does not fit with “Historic Greendale”. I understand the need for Walmart to continue to expand, make money, and make a profit as a corporate entity. I also understand the need for the Village of Greendale to continually find new sources of tax income, but this is not the way to do it. We need to preserve the historic heritage of Greendale whether it’s on Broad Street or 76th Street. Here is another aspect of this proposal: Does the corporation that operates Southridge want a Walmart across the street when they are trying to get some middle to high end stores to move into the Mall? The people and administrators of Greendale need to start comparing their community to places like Cedarburg and Whitefish Bay. Would the people in those communities allow a Walmart to come in and disrupt the nature and heart of what they want to be as a community? I don’t think so. Let’s not allow a Walmart to disrupt what we value in Greendale. There must be other good ways to produce tax revenue.